Send a letter of “thank you for you business”
Call to make sure that all is right
Check that they are using the item correctly
Send a survey card via email or snail mail
Send interesting articles about your business or something new that
you are offering
Drop by to show them what’s new
Help with ideas to help them with their business
Offer discounts or specials at certain times of the year
Let customers know they can call you if they need help
Be personal when you see them - know their name and any other personal
information i.e. birthday, children’s names, etc.
Give feedback to them when they give you referrals
Keep confidential information about your client private
Keep your promises - if you say you will do something by a specific
time, do it or call to tell progress
Keep in touch by phone, in person or email on a quarterly basis
Send referrals to your customers