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Free small businesses marketing resources

 

 

 
   

How Important Are Your Customers?

Many business owners count their success by the number of new clients they get. They work hard to get new clients but do nothing to keep the clients they have.

Did you know that 5 out of 6 customers who have complaints will continue to do business with you even if you do not fix the problem...if you show you are committed to helping them?

People are willing to pay for better service. A Wall Street Journal/NBC News poll asked over 1500 consumers, “how often do you purchase from a business that has excellent service but higher prices?” Here are the answers:

  • All the time 7%

  • Most of the time 28%

  • Sometimes 40%

  • Only rarely 17%

  • Never 6%

 

 

 

 

 

 

 

 

 

 

© 2003 Advantage Coaching, Lee Shapiro