
Is
marketing your business or practice
giving you a major headache?
Small business owners
and service professionals - do you spend too much time chasing
prospects, trying to sell your products and services rather than
actually enjoying working with your clients?
If you are like many
self-employed professionals you consider marketing hard work. You
are passionate about your products or services. You know you are good at
what you do. In your area of expertise your skills are impeccable. You
are committed to giving your best effort to every client. However, constant chase after new prospects is taking
too much of your
time, money and energy. This leaves you frustrated and
thinking that running your own business is not at all what you were
hoping for.
You've heard of
networking, advertising, selling yourself - but has someone actually
showed you how to do that? How to do it the "right way".
Let's face it - chances are that if you've been in business for a while
you've tried many "marketing techniques" - and they never measure up to your expectations.
See if these
scenarios sound familiar:
In a spur of
excitement you blocked off some time in your busy schedule to attend a
networking event. After all isn't that the way to get new business? But
once you got there you realized that the "professional schmoozer shtick"
is not really you. You talked to a lot of people, handed out tons of your business
cards but nobody seemed to be really getting what it is that
you do. Exhausted you returned to your home or office with a big stack of
business cards - but no one to really follow
up with.
How about this one:
An advertising manager
from the local newspaper called you up. Since you've been thinking about
drumming up some new business by placing a few clever ads in his
publication you decided to meet with him. Once you talk you realize it's
even more expensive than you thought it would be. But hey, you need the
new business, right? And the advertising guy says you are going to have
to hire more help just to handle all the calls you will be getting just
as soon as the ad comes out. So you bite the bullet, write the guy a fat
check, spend a couple of weeks working on your clever ad and finally
comes the big day - your company name and your clever ad in print in the
biggest daily in the area. There is only one problem - your phone is
still not ringing!
Sounds familiar? Now
imagine that you could reverse that trend. That you could learn how to
easily attract all the clients you want. Imagine ... no more cold
calling - instead your phone ringing with prospects offering your their
cash for your product or service. No more wasted money on failed
advertising - you can get the response you want using proven, time
tested results. No more networking disasters - getting interest from
people who really need your help and turning them into fee-paying
clients.
And that's where I can
help you. With the right marketing approach you can create a dramatic
shift in your business by generating more sales and profits.
My clients come from many
industries and all different backgrounds. But they seem to have several
things in common:
-
they are highly skilled professionals passionate about their work
-
they are serious about learning and implementing effective marketing
-
they are hard working and committed to growing their business
-
they are open to a partnership in which they will receive feedback and
be held accountable
If this sounds like you
your next step is to explore further how I work with my clients. Just
click on the links below or at the top-left part of this page to learn
about individual coaching & mentoring
and
group coaching sessions. Also, if
you are a part of a business group that meets regularly and invites
speakers, take a look at my public
speaking topics.
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